In 1927, the Taiwan Nichi Nichi Shinpo (Taiwan Daily News) organized an open call and voting event for the “New Eight Views of Taiwan.” Apart from the objective of discovering Taiwan’s natural sceneries, the event embodied the authority’s intent to reshape the “Eight Views of Taiwan” from the period of Qing rule and replace the old ones with the new eight views that demonstrated the progression and civilization created through the management of the imperial colonial government. Such an endeavor was intended to reinvent the image of Taiwan and package it in a fresh way to promote tourism to Japanese, the international society, and the inhabitants of Taiwan. The Taiwan Governor-General’s Office actively utilized the communicative power of the authority and the media. With the propelling forces of advanced development of photography and printing technology, the images and descriptions of the “Eight Views” and the “Twelve Sceneries” of Taiwan frequently appeared in different types of media after the voting event of 1927 and became the iconic landscapes of Taiwan.